About Liu & Co.

Liu & Co. was founded by Darian Veliu in 2025.I was born on October 24, 1998 and I’m from Fairfield, NJ I am also a first-generation Albanian with a father who put me through a mans test early (lots of construction lol) in my life and I thank him for that. I know firsthand how far trust, honesty and respect gets you and this is the industry that magnifies those three virtues.After graduating from West Essex Regional High School in North Caldwell, NJ, I played soccer as a Goalkeeper professionally briefly for Lokomotiva Zagreb (1st Division Croatian League) until I decided I wanted to come back home and pursue Law School. I graduated from Seton Hall University with a Bachelor’s Degree in Political Science and a minor in History. While still helping my father in construction, I turned towards another direction in to Sales where another three years of schooling plus a Bar Exam also didn’t excite me too much at that point. I was ready to get out there.This vision started in 2023, nobody gave me a direction or a blueprint, I simply fell in to this just by pushing forward and finding new opportunities. I was first trading precious metals (bullion & numismatic coins) in Midtown Manhattan in my first sales job and soon after I became a right hand for Joseph Jacob Jewelers. I'd be shaking as I was walking around with tons of stones and gold in my pockets as a runner on 47th in NYC to managing his store full-time in Edison, NJ at 24 years old. I could be damn near if not, GIA-certified at this point. I currently work full-time in Medical Sales but custom jewelry work and especially 3D printing is my passion due to the endless knowledge I possess. The sky is the limit and it excites me. I’m looking to dive into other industries in the future.What struck me most working in the jewelry industry is how high of a markup everything was, even silver especially when I have the live precious metals market on the front screen of my phone from Kitco. I would watch couples, families with low-income and even kids trying to get jewelry for their loved ones and could never afford it. With Liu & Co. the quote for the precious metals or metals (automotive) are given right to you, instantly.The industry standard is to double the cost of materials for each custom work and I stand by that rather than having 5x markups and then magically having a 70% off discount on jewelry makes no sense, like many unethical jewelry stores. As per diamonds as well? Lab-Grown Diamonds are destroying Natural Diamonds in the market everyday. That 70% off in those half-assed jewelry stores isn't real - what's here is real. Let's talk.Skills: I am self-taught & proficient in Blender (CAD), Chitubox Pro, Lychee Slicer Pro, & UVTools. I am always learning new things and staying up to date on jewelry trends and precious metals markets everyday. I also have an entire library of 3D files and it’s updated daily.Interests: I love watching MMA and believe everyone should be training a martial art for their own protection. I’m always at the gym, running is the best and i love the sauna. Ive always loved watching the Philadelphia Eagles since I was a kid, obsessed with wine, nice watches, sports cars, traveling, museums, great food and I enjoy cooking as well. Kill Tony is also my favorite comedy show ever and have been a fan since 2022. I also have a grey-striped cat named Luna, she’s a nutjob.Pictured below is my father and I back in the heyday in the village of Dollogozhde, North Macedonia (indigenous Albanian land) in my grandparents house. Great times and many summers spent there. Happy to always have a home in good ol’ Dollo Town.